How it runs
No mystery here — four stages, in roughly this order, though real projects rarely respect a straight line perfectly.
Discovery
A conversation, not a questionnaire — what you need, why now, who it's for, what's already been tried. If it's a fit, this is also where I start getting a feel for scope.
Proposal
You get a written scope: what's being delivered, roughly how the timeline shapes up, how many revision rounds are built in, and what it depends on. This is also where price gets discussed — properly, once I know what I'm actually pricing.
Design & revisions
I design, you react. Revision rounds are agreed upfront so neither of us is guessing where the line is. Most of the back-and-forth happens here.
Handoff
Final files, source files where relevant, and guidelines for using the work correctly once I'm not the one touching it day to day.
How a quote is built
There's no price list on this site, and there won't be — the factors below move the number around too much for a flat rate to mean anything. Here's what actually drives it:
- Scope: how many things are being designed, and how they connect. A logo is a different job from a logo plus a full identity system plus packaging.
- Complexity: a single mark is quicker than a system that has to flex across a website, a van, and a till receipt.
- Content readiness: if copy and photos already exist, design moves faster. If they need to be written or sourced first, that’s part of the job too.
- Revision rounds: more built-in rounds cost more time; most projects settle after a couple.
- Print production involvement: packaging and print work often need proofing, printer liaison, and file prep beyond the design itself.
- Timeline: a compressed schedule takes more concentrated hours than a relaxed one.
None of this gets guessed at from a form. It gets scoped properly, after we talk.